Sales and customer support in WhatsApp. Learn how to connect WhatsApp Business account. Text first to clients on WhatsApp, take advantage of API work and integration with CRM and Helpdesk systems.

A WhatsApp Chatbot Confirms 60% of Appointments Without Calling: a Case Study of Chat2Desk and Chatme.ai
In this case study, we will describe how Klinika Fomina has managed to automate appointment confirmation and cancellation using WhatsApp and chatbots and to increase conversion.
Published:10.01.2024
Reading time: 5 minutes

Mastering WhatsApp Business API: A Step-by-Step Guide to Connection, Verification, and Launch
WhatsApp Business API is an assistant that provides a full-fledged communication of the company with its clients with no restrictions on outgoing messages. Users often have difficulties with the connection and configuration of the WhatsApp business API. Please read the guide through all the required steps and get ready to go straight to validation.
Published:28.08.2023
Reading time: 8 minutes
Updated:19.01.2024

Reducing Response Time by 10 Times: How to Transform a Call Center into a Contact Center and Reduce LCR from 60 to 10%. Alma TV Case
Let us tell you how AlmaTV reformed the call center into a high-grade contact center, revised the format of operators' work and received a bonus and more loyal customers.
Published:08.08.2023
Reading time: 5 minutes

Chat Center Automation for Banks and Financial Organizations
Companies with a lot of customers are constantly searching for ways of process optimization. This article describes how to improve communication with customers – why a chat center is more profitable than a telephone, how to set up authentication via messengers, and why official WhatsApp is necessary.
Published:08.08.2023
Reading time: 5 minutes

WhatsApp Business API Billing To Change from June 1, 2023. What Is New and What to Expect
New prices for WhatsApp Business API sessions will kick in on June 1, 2023. What changes, and how it impacts the usual scenarios, let's find it out in this article.
Published:17.05.2023
Reading time: 8 минут

WhatsApp Business API HSM templates: Creating and usage tutorial
One of the key advantages of WhatsApp Business API is the ability to start a conversation with a client. This is done via HSM templates. This article will tell what these are, how to create them and how to send them to your client.
Published:21.09.2021
Reading time: 12 minutes

WhatsApp Business and WhatsApp Business API. What Is the Difference?
WhatsApp has been actively working on the business line in recent years. Following WhatsApp Business, WhatsApp Business API was developed. Although the latter product was issued more than a year ago, businessmen still try to figure out the difference between the two and make the best choice. Let us discuss it together.
Published:21.01.2021
Reading time: 5 minutes

Connecting WhatsApp™ Business API — How and Why?
WhatsApp™ Business API was released just over a year ago but has ceased to be a service “for the few.” It is still difficult to get a precious green tick but other functions are stable and the official account of the world’s most popular messenger is becoming available for almost everyone.
Published:27.11.2020
Reading time: 10 minutes

WhatsApp Business Card — How to Retain Customers After a Call
A telephone conversation is a convenient means to contact a customer for the first time. But it does not guarantee long-term success at the contemporary pace of life. Meet the WhatsApp Business Card — a tool which turns a one-time call into regular contact.
Published:27.11.2020
Reading time: 7 minutes

How to Attract Customers to WhatsApp Using Links and QR Codes
Powerful functions of WhatsApp Business API will not work on their own. In order to prevent this tool from useless idling, it is important that customers are familiarized with the new communication channel. This Article proposes seven ways of how to transfer requests to online space and to forget about such an issue as lost customers.
Published:26.11.2020
Reading time: 7 minutes