Whatsapp

New prices for WhatsApp Business API sessions will kick in on July 1, 2025. What changes, and how it impacts the usual scenarios, let's find it out in this article.

In this case study, we will describe how Klinika Fomina has managed to automate appointment confirmation and cancellation using WhatsApp and chatbots and to increase conversion.

WhatsApp Business API is an assistant that provides a full-fledged communication of the company with its clients with no restrictions on outgoing messages. Users often have difficulties with the connection and configuration of the WhatsApp business API. Please read the guide through all the required steps and get ready to go straight to validation.

Let us tell you how AlmaTV reformed the call center into a high-grade contact center, revised the format of operators' work and received a bonus and more loyal customers.

Companies with a lot of customers are constantly searching for ways of process optimization. This article describes how to improve communication with customers – why a chat center is more profitable than a telephone, how to set up authentication via messengers, and why official WhatsApp is necessary.

One of the key advantages of WhatsApp Business API is the ability to start a conversation with a client. This is done via HSM templates. This article will tell what these are, how to create them and how to send them to your client.

WhatsApp has been actively working on the business line in recent years. Following WhatsApp Business, WhatsApp Business API was developed. Although the latter product was issued more than a year ago, businessmen still try to figure out the difference between the two and make the best choice. Let us discuss it together.

WhatsApp™ Business API was released just over a year ago but has ceased to be a service “for the few.” It is still difficult to get a precious green tick but other functions are stable and the official account of the world’s most popular messenger is becoming available for almost everyone.

A telephone conversation is a convenient means to contact a customer for the first time. But it does not guarantee long-term success at the contemporary pace of life. Meet the WhatsApp Business Card — a tool which turns a one-time call into regular contact.

Powerful functions of WhatsApp Business API will not work on their own. In order to prevent this tool from useless idling, it is important that customers are familiarized with the new communication channel. This Article proposes seven ways of how to transfer requests to online space and to forget about such an issue as lost customers.