Articles about chats and messengers

Read how chats and messengers can help your business.

WhatsApp Business and WhatsApp Business API. What Is the Difference?
Dilara Mamedova on 21.01.2021

WhatsApp has been actively working on the business line in recent years. Following WhatsApp Business, WhatsApp Business API was developed. Although the latter product was issued more than a year ago, businessmen still try to figure out the difference between the two and make the best choice. Let us discuss it together.

How to Change the KPI System for Remote Contact Center Employees
Dilara Mamedova on 15.01.2021

Contact centers have changed dramatically over the last decade. Messengers have taken up a huge part of requests. Now an increasing number of employees prefers working from home rather than in a large open space. The changes have affected employee efficiency measurement methods. This Article describes KPIs to be used for measuring the activities of remote contact center operators.

Connecting WhatsApp™ Business API — How and Why?
Dilara Mamedova on 27.11.2020

WhatsApp™ Business API was released just over a year ago but has ceased to be a service “for the few.” It is still difficult to get a precious green tick but other functions are stable and the official account of the world’s most popular messenger is becoming available for almost everyone.

WhatsApp Business Card — How to Retain Customers After a Call
Dilara Mamedova on 27.11.2020

A telephone conversation is a convenient means to contact a customer for the first time. But it does not guarantee long-term success at the contemporary pace of life. Meet the WhatsApp Business Card — a tool which turns a one-time call into regular contact.

How to Attract Customers to WhatsApp Using Links and QR Codes
Vsevolod Kustenko on 26.11.2020

Powerful functions of WhatsApp Business API will not work on their own. In order to prevent this tool from useless idling, it is important that customers are familiarized with the new communication channel. This Article proposes seven ways of how to transfer requests to online space and to forget about such an issue as lost customers.

A Customer in a Funnel — Complete Sales Funnel Setup Instructions
Dilara Mamedova on 20.11.2020

People love messengers. 65% of Millennials and Generation Z prefer messages rather than calls or e-mails. Business needs contemporary tools working in the new communication channel. That is why we have created sales funnels.

How to Automate HR Processes by Using Messengers
Polina Kudryashova on 19.11.2020

Advanced technologies would simplify staff recruitment in the next five years. It was stated by 81% of respondents in a study conducted by Kelly Services in 2015. The forecast has turned out to be correct. However, some companies prefer the old-fashioned way in 2020. They call their applicants and offer paper questionnaires. Chat2Desk has conducted its own study to understand how automation is going to help HR Departments in the coming years.