Car dealers focus on the B2C sphere. Residents of Russia over 25 years old with driving licenses and above-average income are their target audience. This sphere is highly competitive, and the current economic situation is volatile. In such circumstances, business is seeking to increase sales using various tools, including online marketing.
In this regard, car dealers need to optimize their sales funnels and improve the quality of leads. This is necessary to effectively develop the business and increase sales in a highly competitive and unstable economic environment.
Thus, car dealership is evolving and searching for new ways to attract customers. Key tasks for companies operating in this segment are to increase sales and improve conversion rates.
Demand for premium cars in Q1 2023 increased (by 34.5% compared to Q1 2022). Many see this as a profitable investment. Competition remains high for car dealers, and it is not enough to attract more traffic to websites. It is required to convert the flow into requests and process them promptly.
A chat center and a widget with popular messengers will help increase the number of leads. Telegram, WhatsApp, and Viber, the most popular communication channels, may be used to communicate with customers. A self-service menu will also be helpful. The operator workload will decrease, and requests will be automatically distributed between departments.
A chat center will help increase the number of requests on average by 15% and the number of your website leads – by 20%.
Other Chat2Desk tools that can be useful for car dealers:
- Write First option. It will be helpful to contact those who took test drives and bring them to transactions, or to inform customers on the arrival of cars they were interested in earlier.
- Tags. With tags, it is more convenient to segment the base and make offers more customized. For example, it is possible to offer maintenance to those who have already bought cars or inform those who have not reached transactions on discounts.
- Integrations with CRMs. It helps track a funnel stage a person is at and pull up the entire interaction history without switching between windows.
